Qrowdsy Beauty
Qrowdsy Beauty helps beauty brands connect with real consumers and industry experts. We specialise in research that captures authentic experiences across skincare, haircare, fragrance, makeup, personal care, and emerging innovations.
Our mission: bring real voices into decision-making, so beauty products are created around real needs and real results - not assumptions.
What we do
We design and deliver research that gives beauty brands actionable insights, using approaches that feel natural, intuitive, and enjoyable for participants. Our methods include:
- 15-90 minute online interviews
- Video diaries & Focus groups
- Online surveys
- Product testing & in-hand feedback
- Packaging and concept evaluation
- Brand perception and behaviour research
We go far beyond surface-level answers. Our work uncovers the motivations, frustrations, sensory reactions, emotional triggers, and rituals that shape beauty decisions, helping brands create products people truly connect with.
Who we work with
We partner with the people who shape the beauty industry, from everyday users to leading beauty professionals, to give brands a 360° view of the beauty landscape.
Consumers
Individuals who use beauty and personal care products in their daily lives. They provide honest, authentic feedback grounded in real experience.
Industry professionals
Dermatologists, aestheticians, hairstylists, trichologists, formulators, marketers, and retail specialists, experts whose insights bring depth, credibility, and technical context.
Global community
Participants across different countries, cultures, and regions, offering diverse viewpoints and helping brands understand beauty behaviour worldwide.
How participation works
Whether you're a consumer or an industry professional, the process is simple, transparent, and flexible:
- 1. We contact you
We'll contact you via email or WhatsApp whenever a suitable study comes up
- 2. Complete a short screening survey
This helps us confirm the study is relevant to your experience.
- 3. Take part in the research
You may be invited to join a call, complete a survey, or participate in another study format.
- 4. Receive your reward
You'll be compensated for your time, insights, and honest feedback after your responses have passed our standard quality checks. We use Tremendous, a secure global payment platform that allows you to choose from a variety of redemption options - including digital vouchers, prepaid cards, PayPal, charitable donations, and more. All available redemption options can be viewed directly on the Tremendous website.
Why brands choose us
Authentic, flexible recruitment
Access to real, authentic audiences - not panels. We tailor recruitment and fieldwork to clients' needs, delivering results quickly and efficiently.
Beauty expertise insights
Our long-standing work with beauty consumers and experts gives us a deep understanding of the behaviours and trends that drive the industry. We uncover the real attitudes and behaviours that help brands develop products and strategies with confidence.
Hands-on project management
We communicate openly at every stage, keeping you fully informed from briefing to delivery.
Why participants love working with us
- Simple and friendly process
- Share your real experiences - no preparation needed
- Participate only when you want to
- Get rewarded fairly for your time and expertise
- Be part of shaping the future of the beauty industry
Join the community
Ready to take part in future studies and get rewarded for sharing your experience?